By: Nicole Kucharski
Ever get frustrated with food advertisements not living up to your expectations? Burger commercials from fast food leaders such as McDonalds and Burger King present their products as delectable perfections. Already picturing the zesty crunch of green lettuce and juicy taste of rich red tomatoes piled on top of two prime beef patties? I’m right there with you…But how come these images are never true representations of what is just a sloppily smashed together wanna-be?
First and foremost: The advertised Big Mac could never realistically fit into the actual box it is sold in.
Second: Your burger doesn’t have it’s own stylist. No, I’m not kidding. The burger wonders you see taunting you on TV go through long and tedious styling and computer editing processes.
Third: Unlike the burgers featured in ads, the burger you are eating is actual meat (well, sorta). Cooked food glops, slops, and smears, so it’s no wonder that the actual product leaves more to be desired.
Looking beyond food advertisements, let’s take a quick trip to the grocery store. Now, think about those shiny red apples that are gleaming in the fresh food isle. That waxy shine that covers these fruits isn’t thanks to mother nature but to a product called Shellac. Shellac, a product whose primary use is to act as a shiny coating on wood, nails etc., is FDA approved when dissolved in pure ethanol. Now since this kind of advertising works at the local level, it’s usually so obscure that most consumers would never stop and think that the veggies grown by hard-working farmers could be manufactured for the sole purpose of appearing more appetizing.
Let’s take a moment of silence to let this information sink in. If the food you buy at the local grocer’s can be manipulated behind closed doors, don’t be surprised if the advertisement of your favorite ice cream sunday isn’t just a pile of modeling clay and lard or the fresh flowing milk featured on your box of cereal isn’t, in fact, glue.